As frozen yogurt prices rise, an increasing number of frozen yogurt shops are offering flat rate pricing, either on a temporary basis or on a permanent basis. To understand the impact of this pricing model change, we consider how consumer behavior might change. To do this, it’s important to consider the interplay between consumer attitudes,… Read more »
Posts Tagged: weightless pricing at frozen yogurt stores
Weightless Pricing at Frozen Yogurt Shops
Is weightless pricing the new thing at self-serve froyo shops? Prices have been on the rise at frozen yogurt shops and other chain restaurants thanks to rising food costs. They could increase further with minimum wage increases and technology investments. Many frozen yogurt shops have closed, particularly on the East Coast, which leads to decreased… Read more »