To understand what strong performance looks like, the International Frozen Yogurt Association analyzed leading brands across Instagram, TikTok, and Facebook. Below, we break down which froyo brands are winning on social media, how we measure digital strength, and what other shops can learn from their success.
As everyone in the frozen yogurt/frozen dessert business knows, frozen dessert sales are highly seasonal. Frozen yogurt shops have tried countering this seasonal decline with promotions and new products like boba drinks, coffee, smoothies, baked goods, crepes, waffles, etc. A new trend has emerged; edible cookie dough looks to be the trend of 2017. What’s […]
This post is dedicated to the first wave frozen yogurt shops in California. These shops are truly old school. They serve the frozen yogurt to customers, rather than allowing for self-serve. And they have a thing for low carb frozen yogurt. Several large froyo chains emerged in Southern California, during the first wave of frozen yogurt. […]
