Our anniversary is also the perfect time for a mid-year check-in for the frozen yogurt industry. The good news is that the number of frozen yogurt shops worldwide is steadily increasing. We found 346 new froyo shops that opened in the first half of the year (i.e., January – June 2024), compared to 307 new shops for the same period in 2023. This represents an increase of 12.7%. The Philippines had the most froyo shop openings out of all countries this year.
