Nostalgia marketing aims to evoke positive memories and emotions from the past. Examples of nostalgia marketing include reintroducing old products, characters, and brands (e.g., Toys R Us, Blockbuster Video), or referencing memorable moments from the past. McDonald’s decision to bring back the Uncle O’Grimacey character for this year’s Shamrock Shake promotion after a forty-year absence is a good example. Closer to home, Yogurtland partnered with Disney Entertainment Television to celebrate 40 years of “The Golden Girls.”
