This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future… Read more »
Posts Tagged: National Frozen Yogurt Survey
Our National Frozen Yogurt Shop Owner Survey is Now Open
We’d like to invite everyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US to take our frozen yogurt shop owner survey. Owners who take the survey will be able to sign up to receive the survey results. The survey results will help froyo shop owners better understand… Read more »
Our Fourth National Froyo Consumer Survey Has Launched
We’d like to hear from frozen yogurt consumers across the country about their frozen yogurt consumption, attitudes, and preferences. The results of our survey will be shared with frozen yogurt stores and others in the frozen yogurt industry. Our goal is to better understand the US frozen yogurt market and to share that knowledge with… Read more »
Results of the 3rd National Froyo Shop Owner Survey
Last October, we invited frozen yogurt shop owners across the United States to take the Third National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. The goals of the shop owner survey were to: Give shop owners a chance to learn… Read more »
Final Days: National Frozen Yogurt Shop Owner Survey Closes on 10/23
Time is running out to be part of the Third National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 23, 2019. If you own a business that serves soft serve frozen yogurt in the US, we’d love to hear from you. And we want to help you learn… Read more »
Announcing the Launch of Our National Froyo Shop Owner Survey
The Third National Frozen Yogurt Shop Owner Survey is now open. Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is encouraged to participate. Owners who take the survey will be able to sign up to receive the survey results while taking the survey. The results will… Read more »
Our National Frozen Yogurt Consumer Survey Closing Soon
If you’ve ever eaten frozen yogurt and you’re over 13 in the US, we want to hear from you. Time is running out to take our national (US) frozen yogurt consumer survey. The survey closes at midnight PST on Tuesday, September 24, 2019. Survey participants will be entered into a random drawing to win one of five… Read more »
3rd Annual National Frozen Yogurt Consumer Survey is Now Open
The National Frozen Yogurt Survey is back! We are sponsoring the Third Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there will be two versions of the survey. One version is for frozen yogurt consumers and another for frozen yogurt shop operators. The… Read more »
IFYA Turns Six
We just turned six years old. That’s six years of supporting the frozen yogurt industry by providing advice to current and prospective froyo shop owners, tracking news and trends, and offering tools, resources, and member discounts. Speaking of members, our members can save hundreds or even thousands of dollars on essentials for their frozen yogurt… Read more »
The Results of the Second National Frozen Yogurt Shop Owner Survey
Last September, we invited frozen yogurt shop owners across the United States to take the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. This research project was inspired by the desire to learn more about the frozen yogurt industry… Read more »