If you’ve ever eaten frozen yogurt and you’re over 13 in the US, we want to hear from you. Time is running out to take our national (US) frozen yogurt consumer survey. The survey closes at midnight PST on Tuesday, September 24, 2019. Survey participants will be entered into a random drawing to win one of five… Read more »
Posts Tagged: National Frozen Yogurt Consumer Survey
3rd Annual National Frozen Yogurt Consumer Survey is Now Open
The National Frozen Yogurt Survey is back! We are sponsoring the Third Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there will be two versions of the survey. One version is for frozen yogurt consumers and another for frozen yogurt shop operators. The… Read more »
Understanding Customer Loyalty for Frozen Yogurt Shops
Have you heard of the 80/20 rule, aka the Pareto principle? The basic idea is that in many cases, 80% of outcomes can be attributed to 20% of the causes. Applied to frozen yogurt, it suggests that 80% of revenues come from 20% of customers. While the Pareto principle may not always apply and the… Read more »
The Results of the Second National Frozen Yogurt Consumer Survey Are In
Last August, we launched the Second National Frozen Yogurt Consumer Survey. We invited frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 204 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes (towards major frozen yogurt… Read more »
IFYA’s Goals for 2018
We ended 2017 with our annual feature, The Year in Froyo: Key Froyo Events (and Trends) from 2017. We’d like to start this year by sharing some of the suggestions we received from the froyo shop owners. We’d also like to discuss what we can do to adopt the suggestions. The suggestions come from the… Read more »
First National Frozen Yogurt Consumer Survey Results
Last August, we invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 174 responses from across the US. About the Respondents Our sample composition seems representative of US frozen yogurt consumers. It’s estimated that women account for 70%… Read more »
First National Frozen Yogurt Survey Closes Soon
Be part of the first National (US) Frozen Yogurt Consumer Survey before time runs out. The survey closes on September 20, 2017. Complete the Frozen Yogurt Survey for a Chance to Win Froyo Gift Cards We are conducting the National Frozen Yogurt Survey to better understand the US frozen yogurt market. For this reason, we’d… Read more »