The International Frozen Yogurt Association (IFYA) today announced the results of its annual frozen yogurt consumer survey, revealing that frozen yogurt consumers in 2025 are driven by a strong desire for high-quality products and new offerings. The findings also indicate that while consumers are increasingly price-sensitive, the majority say that they are willing to pay a premium for a superior product.
Posts Tagged: IFYA research
Your Voice Matters in Froyo Nation — Take the National Frozen Yogurt Consumer Survey
We’re gathering real opinions on how Americans enjoy frozen yogurt—your habits, preferences, and what keeps you coming back for more. This year’s results will be shared with froyo shops and industry leaders, and compared to last year’s trends to spotlight what’s changing and what’s staying sweet.