To understand what strong performance looks like, the International Frozen Yogurt Association analyzed leading brands across Instagram, TikTok, and Facebook. Below, we break down which froyo brands are winning on social media, how we measure digital strength, and what other shops can learn from their success.
Greek frozen yogurt is having a moment again — and this time, the momentum feels more global and more durable than the early 2010s froyo boom. Over the past few years, a new wave of Greek-style frozen yogurt shops has emerged across South America, Europe, the Middle East, and parts of Asia, with early signs of renewed interest in North America as well. What’s driving this resurgence, where is the surge taking place, and which brands are shaping the movement?
January was a slower month for froyo shop openings. We found 38 new froyo shops in 16 countries. There was a three-way tie for the country with the most openings. The United States, Philippines, and South Korea had four new openings a piece.
We can’t have a post about creative froyo flavors without sharing our list of creative froyo toppings. We tried to keep this list limited to new toppings offered since our last creative froyo toppings post in March 2023. This year we found so many interesting toppings, including two that are very popular right now in South Korea: tanghulu and flat croissants. Six countries are represented on our creative froyo toppings list.
