In our earlier post, we talked about the appeal of gift cards and the types of gift card programs. We concluded that for frozen yogurt shops, the choice boils down to a closed loop program from a merchant bank and a closed loop program from a gift card vendor. Typically, the gift card vendor offers… Read more »
Posts Tagged: frozen yogurt shop gift cards
Frozen Yogurt Shop Gift Card Programs
We recently ran the National (US) Frozen Yogurt Consumer Survey and offered survey respondents a chance to win frozen yogurt gift cards. This was the second year that we offered this type of prize as an incentive for frozen yogurt fans to participate in our survey. Winners were allowed to choose a gift card to… Read more »