We continue our series on consumer psychology by looking at how mental accounting and positioning can impact a consumer’s willingness to pay and consumption. In part one, we considered consumer price beliefs and their impact on consumption enjoyment. Willingness to Pay for a Snack vs. a Meal vs. Dessert Willingness to pay can differ depending… Read more »
Posts Tagged: frozen yogurt pricing
Weightless Pricing at Frozen Yogurt Shops
Is weightless pricing the new thing at self-serve froyo shops? Prices have been on the rise at frozen yogurt shops and other chain restaurants thanks to rising food costs. They could increase further with minimum wage increases and technology investments. Many frozen yogurt shops have closed, particularly on the East Coast, which leads to decreased… Read more »