Nostalgia marketing aims to evoke positive memories and emotions from the past. Examples of nostalgia marketing include reintroducing old products, characters, and brands (e.g., Toys R Us, Blockbuster Video), or referencing memorable moments from the past. McDonald’s decision to bring back the Uncle O’Grimacey character for this year’s Shamrock Shake promotion after a forty-year absence is a good example. Closer to home, Yogurtland partnered with Disney Entertainment Television to celebrate 40 years of “The Golden Girls.”
Posts Tagged: frozen yogurt marketing ideas
Tips for Drawing Groups to Your Frozen Yogurt Shop
Our 2018 National Frozen Yogurt Consumer Survey posed the following question, “When you go to a frozen yogurt shop, how often do you go with others?” Almost half the respondents (47%) reported getting froyo with someone else over 75% of the time. Compare that figure with the 18% who go to get a froyo with […]