Frozen yogurt news contributed by Mindful Design Consulting: DeLand, Florida’s Historic District has a new resident, and its mission is anything but old-fashioned. Sweet Lics, a new frozen yogurt shop, set out to be the district’s next family-friendly hot-spot, and it looks like they are well on their way to their goal. Sweet Lics welcomed their… Read more »
Posts Tagged: frozen yogurt branding
Custom Yogurt Spoon FAQs from IFYA Expert, Kalvin Kwong of CarryOutSupplies.com
We’re crazy about custom frozen yogurt spoons at the IFYA. And so we asked IFYA’s custom spoon and cups expert, Kalvin Kwong, Sales Manager at CarryOutSupplies.com to give us the rundown on custom froyo spoons. By Kalvin Kwong Custom printed yogurt cups help strengthen a yogurt shop’s brand identity. A beautiful custom yogurt cup is something… Read more »
To Brand or Not to Brand: Are All Frozen Yogurt Cups Created Equal?
Are all frozen yogurt cups created equal? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to explain why consumers and frozen yogurt shops care about branded frozen yogurt cups. Andy is the Web and Marketing Manager for CarryOutSupplies.com. Do Consumers Care About Branded Frozen Yogurt Cups? By Andy Lin CarryOutSupplies.com is occasionally asked whether consumers… Read more »
The Importance of Branding in Today’s Competitive Frozen Yogurt Market
As the frozen yogurt market becomes ever more crowded competitive, the stronger, more successful brands are the ones that offer distinctive benefits that consumers prefer. Preference translates into a higher willingness to pay and loyalty. How does a frozen yogurt shop define its brand? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to provide… Read more »