Posts Tagged: froyo in South Korea

Froyo Rises Again in South Korea

New yogurt ice cream stores are opening in South Korea and attracting younger consumers, led by Yoajung and Yogurt World. Yoajung was founded in 2020 and was recently acquired by Samhwa (Food Products) in July 2024. Both brands emphasize the healthiness of their offerings and both are counter-serve. Both are growing rapidly.