Billed as “the largest frozen yogurt, ice cream and topping show in the nation,” Southwest Traders 2026 Product Show was held at Orange County Fair & Events Center in Costa Mesa, California, on March 26. We were there talking to suppliers and others in the frozen yogurt industry and sampling. The show is a great networking opportunity where you can talk to vendors to learn more about the products, sample products, meet your sales rep, and talk to other frozen yogurt shops to exchange ideas.