In our last blog post, Understanding Customer Loyalty for Frozen Yogurt Shops, we discussed the value of a loyal customer base and some of the different ways to measure customer loyalty. This post focuses on how to cultivate a stronger relationship with loyal customers. In other words, we look at best practices for creating, maintaining,… Read more »
Posts Tagged: customer loyalty
Understanding Customer Loyalty for Frozen Yogurt Shops
Have you heard of the 80/20 rule, aka the Pareto principle? The basic idea is that in many cases, 80% of outcomes can be attributed to 20% of the causes. Applied to frozen yogurt, it suggests that 80% of revenues come from 20% of customers. While the Pareto principle may not always apply and the… Read more »