Are all frozen yogurt cups created equal? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to explain why consumers and frozen yogurt shops care about branded frozen yogurt cups. Andy is the Web and Marketing Manager for CarryOutSupplies.com. Do Consumers Care About Branded Frozen Yogurt Cups? By Andy Lin CarryOutSupplies.com is occasionally asked whether consumers… Read more »
Posts Tagged: Andy Lin
The Importance of Branding in Today’s Competitive Frozen Yogurt Market
As the frozen yogurt market becomes ever more crowded competitive, the stronger, more successful brands are the ones that offer distinctive benefits that consumers prefer. Preference translates into a higher willingness to pay and loyalty. How does a frozen yogurt shop define its brand? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to provide… Read more »
October is Frozen Yogurt Packaging Month
Frozen Yogurt Packaging Month This month’s spotlight is on frozen yogurt packaging: the cups, spoons, cup lids and more that we’d have a hard time eating frozen yogurt without. We’ll have two articles from IFYA’s Packaging and Branding expert, Andy Lin of CarryOutSupplies.com and an interview with at least one frozen yogurt packaging innovator. Cups, spoons,… Read more »