Laufey at Yogurtland
This news was provided by Yogurtland.
A sweet collaboration with GRAMMY®-winning Icelandic-Chinese artist Laufey, exclusive flavor, and exciting giveaways will be available only on September 8 at Yogurtland locations nationwide
FARMERS BRANCH, TX — Yogurtland, the leading self-serve frozen yogurt brand, today announced a special collaboration with the GRAMMY®-winning Icelandic-Chinese artist, composer, producer, and multi-instrumentalist Laufey for her upcoming “A Very Laufey Day” on September 8. Available for one day only at participating Yogurtland locations nationwide, guests are invited to experience the exclusive flavor: Laufberry, a divine strawberry-flavored frozen yogurt inspired by the TikTok jazz sensation.
In addition to enjoying this limited-time treat, fans can also grab a collectible Yogurtland x Laufey sticker sheet, perfect for adding a touch of Laufey to their daily lives. Guests are encouraged to participate in the viral social media trend using Laufey’s popular song “Promise” and post their Laufberry experience using the hashtags #AVeryLaufeyDay and #Yogurtland.
“Our first-ever artist flavor collaboration with Laufey brings an innovative twist to connect with our guests and we’re excited to celebrate the exclusive Laufberry flavor on ‘A Very Laufey Day’,” said Brittany Knollmiller, head of marketing at Yogurtland. “Laufey’s viral hit ‘Promise’ is creating waves on social media and inspiring people to find joy and escape briefly with our frozen yogurt. This collaboration harmoniously aligns with a timely cultural moment, offering customers an experiential way to enjoy their treat.”
To add to the symphony of excitement, Yogurtland will also hold a social media contest on September 8, giving guests a chance to win signed vinyl records and signed Giant Spoons from Laufey herself. Follow Yogurtland on Facebook, Instagram, and TikTok for more details on how to enter and win these exclusive prizes.
For more information and to find your nearest location, please visit yogurtland.com.
