Fruit flavors once again were the most popular at froyo shops this summer. Of the 14 new flavors that we found this summer, 57% were fruit flavors, followed by chocolate, which was present in 14% of the new flavors. Last summer, we found twenty new flavors, 85% were fruit flavors, 10% chocolate, and 5% cake. Yes, the number of new froyo flavors has been declining for the past few years.
Of this year’s new summer flavors, 64% were froyo flavors, 29% sorbet, and 7% vegan made with alternative milks. Last summer, nine of the 20 flavors were froyo (45%), followed by 6 sorbets, 2 non-dairy alternatives, 2 Italian ices, and 1 ice cream.
TCBY and 16 Handles had the most new flavors, with three, followed by Menchie’s with two and SweetFrog with two. Surprisingly, Yogurtland only introduced one new froyo flavor during the summer. 16 Handles had the most intriguing new flavor, a savory froyo with real French fry pieces called French Fry froyo. 16 Handles also had the most on-trend flavor, with Fire Ball (fiercely cinnamon) froyo. Spicy-sweet flavors were supposed to be the trend of the summer.
New Summer Flavors
- 16 Handles (US): Sour Swirl froyo; French Fry froyo; Fire Ball froyo
- Marcel’s (South Africa): Mango & Coconut froyo
- Menchie’s (US): Chocolate Dipped Churro made with Hershey’s Chocolate froyo; Cherry Cola sorbet
- Pinkberry (US): Banana Pudding froyo
- Sweetfrog (Dominican Republic): Flor de Jamaica froyo
- SweetFrog (US): Bubble Gum froyo
- TCBY (US): Pina Colada froyo; Strawberry Truffle froyo; Strawberry Sunrise sorbet
- Yoga-urt (US): Papa’s Boysenberry Pie vegan froyo
- Yogurtland (US): Cherry Chomp sorbet
Looking for more flavor inspirations? Cozymeal’s list of The Most Popular Desserts in America in 2024 seems pretty accurate. We’ve seen s’mores, churros, brownies, rice krispies treats, and cheesecake often mentioned recently, along with cups of fresh strawberries covered in melted chocolate and Dubai chocolate bars.
