Now that you’ve been practicing your swirling, it’s time to impress everyone with pictures of your froyo creations. We gathered some tips for beginner food photographers. Consider the Composition, Try Various Angles When taking a picture, you basically have three types of angles to choose from: directly overhead, from the side or head on/straight. Here’s […]
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Press Room →New Year, New Swirl: Swirling Tips to Make Your Cup of Froyo Look Nicer
It’s a new year and it’s the perfect time to challenge yourself to improving your swirl. Get better looking results with our froyo swirling pointers. Step 1: Choosing the cup Choose a smaller size cup. Unless you want to eat an enormous amount of froyo, start with a smaller cup. The froyo creation will look […]
The Year in Froyo, Reviewing Key Froyo Events in 2013
Goodbye 2013. Here’s our annual review of the notable events in the frozen yogurt industry this year. Froyo spoons. Let’s start with limited edition frozen yogurt spoon designs. Froyo spoon collectors should have added the following collectible froyo spoons to their collection: Yogurtland’s orange spoon, distributed on National Frozen Yogurt Day Menchie’s Mookie spoon Yogurtland […]
Spotlight on IFYA’s Swirl of Honor Program, Special Promotion for Shops
IFYA created the Swirl of HonorTM quality seal program to recognize frozen yogurt shops around the world for their commitment to frozen yogurt excellence and to provide consumers with an easy way to identify quality frozen yogurt shops. Swirl of HonorTM shops are evaluated based on four elements: frozen yogurt quality, customer service, store cleanliness and […]
IFYA’s Holiday Gift Guide: Froyo Gifts for Froyo Fans
Happy December, froyo enthusiasts! We’ve scoured the web for froyo gifts and compiled our findings on a new Pinterest board, Gifts for the Froyo Lover on Your List. Check it out! Buy some for others and some for yourself. Our favorite froyo gift finds: Plush Froyo Pillow: LittleKawaiiThings sells cute handsewn pillows, jewelry and accessories. […]
Choosing the Right Custom Cups for Your Frozen Yogurt Business
What type of custom cup designs work best? We asked IFYA’s Packaging and Branding Expert, Tim Porter, to give our readers the inside scoop on designing custom frozen yogurt cups. Tim is the Owner of FrozenDessertSupplies.com, which serves thousands of customers across the US and sells frozen yogurt, ice cream and gelato cups, lids, spoons, […]
Easy Breezy is Awarded the International Frozen Yogurt Association’s First Swirl of Honor
Prestigious new quality seal program recognizes frozen yogurt shops across the world for their commitment to frozen yogurt excellence Nov. 11, 2013 – SAN FRANCISCO — The International Frozen Yogurt Association (IFYA) has selected Easy Breezy Frozen Yogurt of San Francisco, CA as the first Swirl of HonorTM recipient. Easy Breezy earned three swirls, the most swirls a shop can […]
November is New Frozen Yogurt Flavors Month
Remember back in September when the IFYA declared that September was Frozen Yogurt Toppings Month? It was inevitable that we’d also have a New Frozen Yogurt Flavors month…and it’s November. We are always exciting to hear about and try new frozen yogurt flavors, including seasonal flavors. We love the comforting flavors of fall frozen yogurt. […]
Tips on Choosing a Logo for Your Frozen Yogurt Business
Your logo represents your frozen yogurt business and an important part of your brand. Before you have your logo designed, it’s important to understand your brand – what you’d like your product or service to mean to customers, including their perceptions, beliefs and feelings. Frozen yogurt shops typically want to be perceived as fun, fresh […]
To Brand or Not to Brand: Are All Frozen Yogurt Cups Created Equal?
Are all frozen yogurt cups created equal? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to explain why consumers and frozen yogurt shops care about branded frozen yogurt cups. Andy is the Web and Marketing Manager for CarryOutSupplies.com. Do Consumers Care About Branded Frozen Yogurt Cups? By Andy Lin CarryOutSupplies.com is occasionally asked whether consumers […]
