We are proud to welcome our newest member, Yoga-urt, to the Swirl of HonorTM program. Yoga-urt opened its first retail location in Glendale’s health conscious Kenneth Village in July 2015, and opened a second retail location in Echo Park in June 2019. Both locations earned three swirls, the maximum possible number of swirls, based on […]
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Press Room →The Consumer Psychology of Froyo Shop Pricing
As frozen yogurt prices rise, an increasing number of frozen yogurt shops are offering flat rate pricing, either on a temporary basis or on a permanent basis. To understand the impact of this pricing model change, we consider how consumer behavior might change. To do this, it’s important to consider the interplay between consumer attitudes, […]
Taxes, Audits and Food Waste in the Frozen Yogurt Industry
We were recently contacted by an attorney representing a client who used to own a frozen yogurt shop. The client’s business was being audited by the state. The government claimed that everything he purchased for the shop was sold. The shop owner knew he did not sell all the frozen yogurt and toppings that he […]
Froyo Gives Back to the Community, 2019 Edition
Happy National Frozen Yogurt Month 2019! Every June we like to take the time to recognize frozen yogurt shops who are making the extra effort to make the world a better place. We applaud frozen yogurt shops that have helped raise funds and donations for worthy causes, sponsored non-profit cause related events, offered free or […]
Frozen Yogurt on Cruise Ships
Did you know that frozen yogurt has become so ubiquitous that it’s now found aboard most cruise ships? The frozen yogurt found on cruise ships is typically (1) self-serve and (2) available 24 hours a day with 1 or two flavors (chocolate and vanilla). When there are two soft serve machines, one is usually reserved […]
Cultivating Customer Loyalty for Your Frozen Yogurt Shop
In our last blog post, Understanding Customer Loyalty for Frozen Yogurt Shops, we discussed the value of a loyal customer base and some of the different ways to measure customer loyalty. This post focuses on how to cultivate a stronger relationship with loyal customers. In other words, we look at best practices for creating, maintaining, […]
Orange Leaf and Sour Patch Kids® Team Up to Make Summer Sour
New Dairy-Free Raspberry froyo is now swirling and there’s a sweet giveaway for a lucky Guest to win tickets to Universal Studios Florida. OKLAHOMA CITY, OK – PRNewswire/ — Orange Leaf Frozen Yogurt is kicking off summer with their first ever sour flavor, Dairy-Free Sour Raspberry Froyo made with Sour Patch Kids®. Sour Patch Kids® popular […]
Understanding Customer Loyalty for Frozen Yogurt Shops
Have you heard of the 80/20 rule, aka the Pareto principle? The basic idea is that in many cases, 80% of outcomes can be attributed to 20% of the causes. Applied to frozen yogurt, it suggests that 80% of revenues come from 20% of customers. While the Pareto principle may not always apply and the […]
Yogurtland’s Newest Flavor, Blueberry Lavender, Embraces Spring in Every Spoonful
(IRVINE, CA) – This May, Yogurtland, the ever-popular, industry leader, is expanding its flavor offerings to include a subtle taste of spring in every spoonful with the introduction of new Blueberry Lavender light ice cream. Beginning May 6th, and available for a limited time while supplies last, this new addition to the Yogurtland ice cream […]
Spring Cleaning for Froyo Shops
In our 2018 National Frozen Yogurt Consumer Survey, we asked frozen yogurt consumers to rate the importance of shop attributes. A clean interior was rated the 2nd most important attribute, behind great tasting frozen yogurt. In other words, cleanliness was rated as more important than customer service, price, offering a wide variety of frozen yogurt […]
