Interviews

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Interview with Snomu Frozen Yogurt Cafe (Beijing) founder, Kelvin Yu

Snomu Frozen Yogurt Cafe opened in Beijing, China ten months ago. We spoke with the founder, Kelvin Yu, to learn more about his brand and his experience launching a new frozen yogurt business in China. Kelvin has a foodservice background; he was the owner/operator of a coffee shop in Vancouver, Canada. That experience helped him incorporate… Read more »

A Look at Authentic Greek Frozen Yogurt in Greece and the US

What is Greek yogurt?  Back in 2007, Greek yogurt accounted for about 1% of US yogurt sales; by 2014, Greek yogurt accounted for 50% of the yogurt market. In the US, many yogurt products are labeled as Greek yogurt because they are Greek style; however, these yogurt products are produced in the US. In 2013,… Read more »

Meet Easy Breezy Castro, the Newest Swirl of Honor Recipient

Easy Breezy’s new San Francisco Castro location is the newest Swirl of Honor recipient. The Castro location joins their other locations in Noe Valley and the Inner Sunset. Like its sister shops, Easy Breezy 3 earned top honors, three swirls. The Castro location swirls 8 flavors a day and has pale purple walls that are… Read more »

Pinkberry Celebrates 10 Years of Swirly Goodness & You’re Invited

Happy 10th birthday Pinkberry! Yes, the “taste that launched a 1,000 parking tickets” is a decade old. We met with Ron Graves, CEO of Pinkberry and Laura Jakobsen, SVP of Marketing and Design, to talk about the past and the future of this iconic frozen yogurt brand. The Past Everyone who knows about the rise of… Read more »

IFYA Newsmakers: Orange Leaf Introduces New Chocolate Flavor Made with Ghirardelli, Contest to Win Trip to Ghirardelli Chocolate Festival

IFYA Newsmakers covers significant frozen yogurt industry events. We recently spoke to Karley Hofer, Director of Brand Development at Orange Leaf Frozen Yogurt, to learn more about their new promotion with Ghirardelli. From now until March 2, you’ll receive a game card when you try Orange Leaf’s new Chocolate frozen yogurt, made with Ghirardelli. Enter to win… Read more »

Easy Breezy 2 Opens on Sunday

Easy Breezy Frozen Yogurt, IFYA’s very first Swirl of Honor recipient, opens its second location at 718 Irving St. in San Francisco tomorrow. We caught up with owner Ariel Ford, to learn more about the new location and what to expect on opening day. Q: What can we expect from Easy Breezy 2? AF: All of… Read more »

Introducing IFYA’s UK/European Market & Product Development Expert, Rhian Williams of Plas Farm LTD

This is the first of a series of blog posts introducing you to IFYA’s distinguished, multinational panel of frozen yogurt industry experts. Many of our experts have been involved in the frozen yogurt industry for decades. They know just about everything there is to know about starting and operating a frozen yogurt store, frozen yogurt… Read more »