This story was provided by Iceberry.
Frozen yogurt has gained the admiration of a large number of loyal masses in Turkey, as it is a product that promises unlimited flavor, natural ingredients, low calories, and numerous garnish options. Iceberry Turkey, the leading company of frozen yogurt in the Turkish market, is opening its thirty-sixth branch in Düzce.
Operating in Turkey since 2011, Iceberry has played an important role in creating a positive perception of frozen yogurt with the intense labor and serious work it has put behind its product. Iceberry Turkey continues its leadership in the sector by breaking the perception that frozen yogurt appeals only to those in the high income group. Iceberry has done this by staying true to the slogan of “personalized flavors” with region-specific recipes in different geographies from Batman to Marmaris.
Despite the fact that yogurt is an indispensable flavor in Turkish kitchens, it has not been easy for Turkish people to get used to consuming this product in frozen form. In particular, the high price of the product and the self-service system are two factors that have slowed down the acceptance of frozen yogurt in Turkey.
Iceberry Brings Frozen Yogurt to the Masses
Erçin Erkmen, Sales & Marketing Manager of Iceberry Turkey, says that “frozen yogurt is a great product that we can safely feed to our children because it is healthy and natural. At the same time we can achieve the flavor we want with rich topping options. In order to make this product accessible to everyone, we take care to keep our retail prices at an optimal level without compromising on quality. We also use revised recipes for each of our branches, taking into account regional preferences. As a result, we are very happy to be able to create a healthy alternative in the eating and drinking habits of the Turkish people, in line with the responsibility of the brand with the most branches in Turkey. We plan to open nine new branches in 2024, especially in the Black Sea and Anatolia, in order to continue bringing this wonderful product to the masses.”
Iceberry Turkey has four main investment options: Iceberry Bubble Shop, Iceberry Corner, Iceberry Boutique Cafe, and Iceberry Cafe. For more information, visit https://iceberry.com.tr/
