Events

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Happy National/International Frozen Yogurt Day 2015

Call it what you’d like, National or International Frozen Yogurt Day, but NFYD/IFYD February 6 is almost here. At the IFYA, we think of it as an international celebration of frozen yogurt and therefore favor IFYD over NFYD. We applaud shops that celebrate the glorious creation, frozen yogurt, and the fans who love froyo. History… Read more »

Pinkberry Celebrates 10 Years of Swirly Goodness & You’re Invited

Happy 10th birthday Pinkberry! Yes, the “taste that launched a 1,000 parking tickets” is a decade old. We met with Ron Graves, CEO of Pinkberry and Laura Jakobsen, SVP of Marketing and Design, to talk about the past and the future of this iconic frozen yogurt brand. The Past Everyone who knows about the rise of… Read more »

Yogurtland To Celebrate National Frozen Yogurt Day On February 2, 2015

Yogurtland’s National Frozen Yogurt Day celebration is less than a week away on February 2 from 4 – 7 PM. This year, Yogurtland’s NFYD celebration will feature two new flavors created with Hershey (York Peppermint Pattie and Hershey’s Chocolate Milkshake), new toppings (York Peppermint Patties Minis and Hershey’s Mini Kisses), free froyo, and a limited… Read more »

Orange Leaf Frozen Yogurt to Celebrate NYFD by Rewarding Fans with Free Froyo

Orange Leaf Frozen Yogurt plans to reward its fans this National Frozen Yogurt Day (Feb. 6) with a special offer. To commemorate National Frozen Yogurt Day on Friday, Feb. 6, Orange Leaf Frozen Yogurt fans can a buy one cup of frozen yogurt and get another cup (of equal or lesser value) FREE at participating locations across… Read more »

The 1st Annual LA Cookie Con & Sweets Show

The first annual LA Cookie Con & Sweets Show was held at the Pasadena Convention Center on January 25, 2015. The sold out show was the West Coast’s first baking and pastry convention. LA Cookie Con featured an exhibitor hall with about 75 exhibitors, World Dessert Table competition judged by Ron Ben-Israel, meet and greet… Read more »

2015 Froyo Trade Shows and Open Houses

We’ve just updated the list of trade shows and open houses on the IFYA website, in the Froyo Resources section: https://internationalfrozenyogurt.com/resources/open-houses-trade-shows/ The list includes open houses and trade shows that would be of interest to frozen yogurt store operators (both current and prospective). Open houses are generally free to attend but many require pre-registration, so be… Read more »

The Year in Froyo, IFYA’s 2014 Froyo Summary

As 2014 comes to a close, we’ve put together our annual review of notable frozen yogurt news and events. With slowing frozen yogurt sales in the US, frozen yogurt franchises are looking to international locations for growth. Frozen yogurt’s popularity continues to grow internationally as new stores and froyo trucks continue to open. International frozen yogurt… Read more »

Halloween 2014 Froyo Events

The Halloween festivities started early this year at froyo shops but the big day is of course Halloween. We’ve compiled a list of froyo shops with Halloween day events. Shops with Halloween froyo events are listed in alphabetical order. If you know of other Halloween froyo events, do share – add them in the comments… Read more »