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Why Frozen Yogurt Brands Love Pop-Up Shops

Pop-up shops have recently become a popular strategy for frozen yogurt brands to create buzz, test markets, and engage with customers in unique ways. These temporary stores are thriving, offering brands a chance to showcase their products in high-traffic areas and adapt to local tastes. Brands are using pop-up stores to host events, offer free gifts and coupons, and create Instagrammable moments to boost brand awareness. This approach works particularly well with younger demographics who value novelty and exclusivity.

Celebrate Earth Day with Yogurtland’s Sweetest Deal

This Earth Day, Yogurtland is serving up more than just a frozen treat; they’re dishing out a reason to celebrate in the sweetest way possible! On April 22, treat yourself and someone special to a delightful online-exclusive offer: Buy One Dirt Cup, Get One Free.

March Froyo Openings and Closings

Froyo activity in March followed a similar pattern to what we saw in February. We found 55 new froyo businesses in 19 countries in March, compared to 50 new froyo businesses in 24 countries in February. The Philippines had the most openings with fourteen, followed by the United States with eight, and Indonesia with six. The Philippines also had the most openings in February, with the US and Indonesia tying for second place.

February Froyo Shop Openings and Closings

While February is a short month, froyo activity has picked up. We found 47 new froyo shops in 24 countries, compared to 40 new froyo shops in 16 countries in January.

There was a three-way tie for the country with the most openings. Indonesia, the Philippines, and the United States had five openings each.

Inter(national) Frozen Yogurt Day is February 6

The biggest day in frozen yogurt is just a few days away. Our favorite day of the year, National/International Frozen Yogurt Day, is Thursday, February 6. We’ll do our best to bring you all the NFYD/IFYD specials, so expect many updates to the following list. For ease, the shops are listed in alphabetical order.