United States: A
While frozen yogurt traces its origins to the invention of yogurt itself, it was in the U.S. that frozen yogurt was first produced commercially by H.P. Hood in the 1970s. TCBY, founded in 1981, brought soft serve frozen yogurt to many countries outside the US. At its peak, TCBY had approximately 3,000 stores across 70 countries – a feat that has yet to be matched by another froyo concept. And American companies, including Pinkberry, Menchie’s, and Yogurtland, led the second coming of froyo in the 2000s-2010s. Pinkberry popularized tart froyo, while Yogurtland and Menchie’s established the self-serve froyo format. Countless entrepreneurs have been inspired by American froyo shops to bring froyo to their home countries.
South Korea: A-
The second coming of froyo started in South Korea where Red Mango, founded in 2002, was a hit in South Korea. South Korea also influenced froyo toppings, from mochi bits to fresh fruit. Pinkberry’s concept was similar to what had been popularized in South Korea, and both founders were Korean natives. Yogurtland was also founded by Korean immigrants, Phillip and Michelle Chang. Today, the largest froyo chain in the world is based in South Korea, Yoajung. It has over 600 branches and is expanding into other countries.
Greece: B+
Greek yogurt has become a global phenomenon, and its influence has been felt in frozen yogurt as well. Greece’s creamy, protein-packed yogurt provides the base for many frozen yogurt recipes, giving them a unique richness and tang. Greece’s cultural contribution to the product should not be overlooked. Greek yogurt now outsells regular yogurt in the US.
Italy: B+
Though known for gelato, Italy’s artisan approach to frozen desserts has influenced frozen yogurt’s texture and flavor profiles. Notably, Pinkberry’s founders claim they were influenced by the tart Italian yogurt gelato found in Italy. The largest Italian froyo chain, Yogorino, is over 30 years old and has shops on five continents. Italy’s grade is slightly lower due to froyo being overshadowed by gelato in its homeland, but its culinary legacy still shines through.
New Zealand: B
New Zealand might seem like a surprising entry, but its dairy industry’s reputation for high-quality milk and cream plays a role in premium frozen yogurt production. Kiwi innovation in flavors and sustainability has also added a unique flair. In New Zealand, real fruit ice cream (or froyo) is often found at the beach, farmers’ market, or fruit farm. Customers choose a base and the mix-ins, typically fruit and hokey pokey, that they’d like. The trend has also spread beyond New Zealand, with businesses in other countries adopting the concept and introducing their own versions of real fruit ice cream.
Spain: B-
Founded in 2009, Spanish froyo brand Llaollao is the second largest froyo chain in the world and the #1 European froyo brand. It is approaching 400 outlets, many of them international. Llaollao just opened its 100th branch in the Philippines. Llaollao’s influence on the frozen yogurt industry has reached many countries, particularly in Europe and Asia.
Australia: B-
Australia deserves recognition in the frozen yogurt landscape for its emphasis on sustainability and high-quality ingredients. The country is known for its thriving dairy industry, and Australians’ penchant for fresh and unique flavors has driven innovation. Additionally, boutique froyo shops have embraced local, organic produce for toppings, reflecting the nation’s commitment to healthy living and environmental consciousness. Younger consumers are driving the new wave of Australian froyo, which bodes well for the future of frozen yogurt.
Frozen yogurt’s journey is a testament to how dessert trends transcend borders, evolving through a blend of creativity and cultural contributions. While the United States might hold the crown, other countries have brought richness and diversity to this industry. The next time you enjoy a cup of froyo topped with fruits, nuts, or even mochi, remember the global forces that made it possible.
