Discover Products, Deals, and Insights at the 2026 Southwest Traders Product Show

For anyone running—or dreaming of opening—a frozen yogurt shop, staying ahead of the curve is essential. That’s why we are excited to highlight one of the most valuable opportunities of the year: the 2026 Southwest Traders Product Show, taking place March 26, 2026, at the Orange County Fair & Events Center in Costa Mesa, California.

  • Place: Orange County Fair & Events Center in Costa Mesa, California.
  • Date: March 26, 2026
  • Time: 9 AM – 4 PM

This annual gathering is a one-day immersion into the products, ideas, and connections that can shape your frozen yogurt business for the year ahead.

Experience the Newest Frozen Yogurt Products First

Product innovation moves fast, and the best way to stay competitive is to see—and taste—what’s coming next. At the show, attendees can:

  • Sample new flavors and bases
  • Explore trending concepts and toppings
  • Talk directly with suppliers about formulation, sourcing, and performance
  • Compare products side by side to find the right fit for your shop

There’s simply no substitute for experiencing products in person. Whether you’re evaluating a new flavor line or searching for the next big idea, the show gives you access to it all in one place.

Connect With Leading Industry Vendors and Other Operators

The 2026 Product Show brings together an impressive roster of brands that frozen yogurt operators rely on, including:

  • YoCream
  • Honey Hill Farms
  • Lollicup
  • Rainbow’s End / Scott’s Brothers
  • TR Toppers
  • Leo Leo Gelato
  • Double Rainbow
  • Açaí Roots
  • Nature’s Path
  • Chocolate Shoppe

…and many more!

For new shop owners, this is an invaluable chance to meet trusted suppliers face to face. For established operators, it’s an efficient way to strengthen relationships, compare offerings, and discover new partners.

These conversations with vendors and fellow operators often spark new ideas and inspire changes that improve your business.

Access Exclusive Show Only Specials

One of the biggest draws of the Product Show is the exclusive, event-only pricing. These specials can help operators:

  • Reduce costs
  • Test new products with minimal risk
  • Stock up for the busy season
  • Secure better margins

If you’re planning to refresh your menu or expand your offerings in 2026, the savings alone make the trip worthwhile.

A High Value Event for Every Stage of Your Froyo Journey

From prospective shop owners gathering information to seasoned operators looking to optimize their menu, the 2026 Product Show offers something for everyone. It’s efficient, energizing, and packed with opportunities to strengthen your business.
If you’re serious about running a successful frozen yogurt shop, this is an event you won’t want to miss.

Register today.

We hope to see you there!