This news was provided by Iceberry.
Iceberry, one of Europe’s fastest-growing dessert brands, has officially opened its first flagship store in Germany, right in the heart of Saarbrücken. This marks the beginning of a larger strategic rollout across key German cities in 2025. With this launch, Iceberry brings its globally loved frozen yogurt concept to one of Europe’s most dynamic food markets, blending healthy indulgence with local flavor.
Saarbrücken is a strategic location with its young population, vibrant university life, and proximity to the French border. Especially during the summer months, the high pedestrian traffic in the city center drives demand for light and refreshing treats. Additionally, the environmentally aware local population favors natural and additive-free options. Iceberry’s low-calorie, probiotic-rich frozen yogurt topped with fresh fruits directly meets this demand.
Beyond its product line, the brand also stands out with its stylish store designs, strong digital presence, and robust franchise model. Iceberry branches in Germany uphold the brand’s global quality standards while offering locally tailored experiences that resonate with the regional market.
Iceberry officials state: “Our goal is to replicate the success we’ve achieved in Turkey on a global scale. By prioritizing quality and natural ingredients, we aim to always offer the best to our customers.”
With its presence in Saarbrücken, Iceberry is implementing a broader expansion strategy throughout Germany. The brand is especially focused on appealing to young consumers, families with children, and health-conscious individuals. This latest investment positions Iceberry as a key player in the transformation of Germany’s dessert landscape.
About Iceberry
Founded in 2011, Iceberry has quickly become one of Turkey’s most beloved dessert brands with its 100% natural ingredients, innovative product range, and stylish store concepts. With 48 branches across Turkey, the brand is also gaining attention in international markets through its operations in Germany, Iraq, and Iran.
Iceberry’s standout products include frozen yogurt, bubble waffle, various coffee options, and bubble tea. All items are prepared with natural ingredients, making them attractive to health-conscious consumers. The brand is especially popular among young people, children, and those seeking healthier snack alternatives.
Iceberry continues to grow through its franchise system, offering entrepreneurs full support from turnkey store setup to training and marketing assistance.
For more information: https://www.iceberry.com.tr/ and https://iceberrycafe.com
