Back in 2016, we recommended that froyo shops use Facebook, Instagram, and Twitter. In 2024, we think froyo shops should be on Instagram, Facebook, and perhaps TikTok.
Instagram has 2.35 billion active monthly users globally and many use Instagram daily. Most are under 34 years old. The platform is built around pictures. Use Instagram for its visual appeal, engaged audience, brand awareness opportunities, user-generated content, and to run promotions, contests, and possibly ad campaigns. Show off the beauty of froyo and your shop with high quality photos and videos to attract new and current customers. Instagram supports geotags, allowing you to tag your restaurant’s location. When users search for nearby places, your restaurant can appear in their results. This localized approach helps attract local customers and tourists alike.
Facebook has 3.05 billion active monthly users globally, making it the largest social media platform in the world. Creating a Facebook page for your froyo shop is free and allows you to benefit from organic reach. Users can tag your shop, write reviews, share photos, and more. Facebook enables direct communication with customers through direct messages and post comments. Responsiveness matters, as 71% of customers are more likely to recommend restaurants that promptly respond to social media inquiries. Facebook ads are an economical way to expand your reach. “As of January 2024, users aged 25 to 34 years made up Facebook’s largest audience in the United States, accounting for 24.4 percent of the social network’s user base, with 12.4 percent of those users being women.”
TikTok has 1.5 billion active monthly users and its short-form video content is highly engaging. It promotes high engagement with your audience and makes it easy for locals, particularly younger ones, to find your froyo shop. However, the US House of Representatives just passed a bill in April 2024 that would force TikTok’s Chinese owner, ByteDance, to divest TikTok or face a ban in the US. The future of TikTok is uncertain. It has already been fully banned in some countries, notably India, and partially banned in others. The partial bans relate to the use of TikTok on government devices.
We joined Threads and have seen little froyo activity on it so far. Twitter/X also has little froyo-related content.
