Last September, we launched the Third National Frozen Yogurt Consumer Survey. We invited all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey. We received 214 responses. Our consumer survey was designed to measure the following: Loyalty Brand attitudes towards major frozen… Read more »
Posts Tagged: frozen yogurt industry trends
Final Days: National Frozen Yogurt Shop Owner Survey Closes on 10/23
Time is running out to be part of the Third National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 23, 2019. If you own a business that serves soft serve frozen yogurt in the US, we’d love to hear from you. And we want to help you learn… Read more »
Segmentation of the Frozen Yogurt Consumer Market
Young women, families with young children – we’ve heard about these segments within the frozen yogurt market, but how much do we really know about them beyond demographics? We recently took a closer look at our data from the National Frozen Yogurt Consumer Survey. The survey includes many questions about frozen yogurt attitudes and preferences,… Read more »
Announcing the Launch of Our National Froyo Shop Owner Survey
The Third National Frozen Yogurt Shop Owner Survey is now open. Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is encouraged to participate. Owners who take the survey will be able to sign up to receive the survey results while taking the survey. The results will… Read more »
Our National Frozen Yogurt Consumer Survey Closing Soon
If you’ve ever eaten frozen yogurt and you’re over 13 in the US, we want to hear from you. Time is running out to take our national (US) frozen yogurt consumer survey. The survey closes at midnight PST on Tuesday, September 24, 2019. Survey participants will be entered into a random drawing to win one of five… Read more »
IFYA Turns Six
We just turned six years old. That’s six years of supporting the frozen yogurt industry by providing advice to current and prospective froyo shop owners, tracking news and trends, and offering tools, resources, and member discounts. Speaking of members, our members can save hundreds or even thousands of dollars on essentials for their frozen yogurt… Read more »
Now Trending: Alcohol-Infused and Inspired Frozen Desserts and Drinks
From boozy slushies to adult milkshakes, alcohol-infused frozen desserts and beverages are a big hit on the tradeshow circuit this year. Leading soft serve machine manufacturers, including Electro Freeze, Spaceman USA, and Taylor Company, have been offering spiked beverages and desserts from their tradeshow booths. Just this year, Taylor introduced the Zamboozy, a new frozen… Read more »
Frozen Yogurt on Cruise Ships
Did you know that frozen yogurt has become so ubiquitous that it’s now found aboard most cruise ships? The frozen yogurt found on cruise ships is typically (1) self-serve and (2) available 24 hours a day with 1 or two flavors (chocolate and vanilla). When there are two soft serve machines, one is usually reserved… Read more »
The Results of the Second National Frozen Yogurt Shop Owner Survey
Last September, we invited frozen yogurt shop owners across the United States to take the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. This research project was inspired by the desire to learn more about the frozen yogurt industry… Read more »
The IFYA Turns Five
Later this week, Sunday to be specific, our association will celebrate its fifth anniversary serving the frozen yogurt industry. As we take a look back at our past, we’d like to start by thanking everyone that has supported us over the years, including our members, sponsors, partners, and supporters. We wouldn’t be here without you. Our… Read more »