Research Reports

National Frozen Yogurt Consumer Survey

We sponsored the first National Frozen Yogurt Consumer Survey during the fall of 2017. We received 174 responses from across the US.

Our survey included questions about loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences and demographics. We asked how much they liked the major frozen yogurt chains, what shop attributes were important, what might increase their frozen yogurt shop visits, how often they consume frozen yogurt, taste preferences, etc. And, we looked at differences based on gender, age, region (geographic location) and frequency of froyo shop visits.

The full results are available for $150. To order the report or for more information, please contact us at

A limited set of results is available for IFYA members in the members only section of our website.

National Frozen Yogurt Shop Owner Survey

Coming soon (November 2017).