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IFYA’s Froyo Blogroll

We’ve just added more frozen yogurt blogs to our Frozen Yogurt Resources > Advice, Tools & Training section. The frozen yogurt blogs that we added are currently active and cover various aspects of the frozen yogurt industry. There have been other fine frozen yogurt blogs that we’ve enjoyed reading (e.g., The Midwest Frozen Yogurt Blog, Frozen… Read more »

Easy Breezy is Awarded the International Frozen Yogurt Association’s First Swirl of Honor

Prestigious new quality seal program recognizes frozen yogurt shops across the world for their commitment to frozen yogurt excellence Nov. 11, 2013 – SAN FRANCISCO — The International Frozen Yogurt Association (IFYA) has selected Easy Breezy Frozen Yogurt of San Francisco, CA as the first Swirl of HonorTM recipient. Easy Breezy earned three swirls, the most swirls a shop can… Read more »

Looking for Point of Sale Systems Expert to Join IFYA’s Panel of Experts

Do you work for a point of sale systems (POS) company with frozen yogurt shops for clients? Do you enjoy helping others and sharing your expertise? The IFYA is currently seeking to expand its prestigious multi-national panel of frozen yogurt industry experts by adding someone with extensive insider knowledge of frozen yogurt shop point of… Read more »

November is New Frozen Yogurt Flavors Month

Remember back in September when the IFYA declared that September was Frozen Yogurt Toppings Month? It was inevitable that we’d also have a New Frozen Yogurt Flavors month…and it’s November. We are always exciting to hear about and try new frozen yogurt flavors, including seasonal flavors. We love the comforting flavors of fall frozen yogurt…. Read more »

Introducing IFYA’s Ad Management Tool

We’ve just added a new feature to the IFYA website, the ad management tool. With the new ad management tool, any registered member of the IFYA can create a new ad campaign, stop an active ad campaign and view ad statistics. To create a new ad campaign, start by clicking on the green Create Ad… Read more »

Frozen Yogurt Innovators: An Interview with the Co-Owner & Chief Innovation Officer of GoDivide

In celebration of IFYA’s Frozen Yogurt Packaging Month, we have the next installment of our Frozen Yogurt Innovators interview series and a special offer for IFYA members. We interviewed David Weissman, Co-Owner and Chief Innovation Officer of GoDivide Frozen Yogurt Cup Dividers to learn more about GoDivide. GoDivide dividers can transform a single compartment cup… Read more »

To Brand or Not to Brand: Are All Frozen Yogurt Cups Created Equal?

Are all frozen yogurt cups created equal? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to explain why consumers and frozen yogurt shops care about branded frozen yogurt cups. Andy is the Web and Marketing Manager for Do Consumers Care About Branded Frozen Yogurt Cups? By Andy Lin is occasionally asked whether consumers… Read more »

The Importance of Branding in Today’s Competitive Frozen Yogurt Market

As the frozen yogurt market becomes ever more crowded competitive, the stronger, more successful brands are the ones that offer distinctive benefits that consumers prefer. Preference translates into a higher willingness to pay and loyalty. How does a frozen yogurt shop define its brand? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to provide… Read more »

New IFYA Feature: Article Library for Froyo Shop Operators

We’ve just added an article library for frozen yogurt shops to our website in the Froyo Resources section. We created the article library to save time and effort for prospective and current frozen yogurt shop operators. The articles address common questions that people who are considering opening a frozen yogurt shop ask. Some articles are also… Read more »