We are proud to welcome our newest member, Blitzer’s! Premium Frozen Yogurt of Murrieta, CA, to the Swirl of HonorTM program. Blitzer’s! earned three swirls, the maximum possible number of swirls, based on frozen yogurt quality, store cleanliness, superior customer service, and environmentally friendly business practices. Blitzer’s! is owned by Roger Copp, a Fire Captain in… Read more »
News
Press Room →New IFYA Summer Froyo Photo Contest for Froyo Fans, Win Free Froyo
Frozen yogurt fans, show us your best summer froyo pics on Instagram starting today. One lucky winner will receive a delivery of 4 pints of Yoga-urt’s organic, plant-based, kosher, gluten-free, soy-free, probiotic frozen yogurt delivered to your home. Yoga-urt, with locations in Glendale, CA and Echo Park, Los Angeles, CA, is the newest Swirl of… Read more »
Two Yoga-urt Locations Earn Three Swirls from IFYA’s Swirl of Honor Program
We are proud to welcome our newest member, Yoga-urt, to the Swirl of HonorTM program. Yoga-urt opened its first retail location in Glendale’s health conscious Kenneth Village in July 2015, and opened a second retail location in Echo Park in June 2019. Both locations earned three swirls, the maximum possible number of swirls, based on… Read more »
Understanding Consumer Willingness to Pay for Frozen Yogurt
We continue our series on consumer psychology by looking at how mental accounting and positioning can impact a consumer’s willingness to pay and consumption. In part one, we considered consumer price beliefs and their impact on consumption enjoyment. Willingness to Pay for a Snack vs. a Meal vs. Dessert Willingness to pay can differ depending… Read more »
The Consumer Psychology of Froyo Shop Pricing
As frozen yogurt prices rise, an increasing number of frozen yogurt shops are offering flat rate pricing, either on a temporary basis or on a permanent basis. To understand the impact of this pricing model change, we consider how consumer behavior might change. To do this, it’s important to consider the interplay between consumer attitudes,… Read more »
Taxes, Audits and Food Waste in the Frozen Yogurt Industry
We were recently contacted by an attorney representing a client who used to own a frozen yogurt shop. The client’s business was being audited by the state. The government claimed that everything he purchased for the shop was sold. The shop owner knew he did not sell all the frozen yogurt and toppings that he… Read more »
Froyo Gives Back to the Community, 2019 Edition
Happy National Frozen Yogurt Month 2019! Every June we like to take the time to recognize frozen yogurt shops who are making the extra effort to make the world a better place. We applaud frozen yogurt shops that have helped raise funds and donations for worthy causes, sponsored non-profit cause related events, offered free or… Read more »
Frozen Yogurt on Cruise Ships
Did you know that frozen yogurt has become so ubiquitous that it’s now found aboard most cruise ships? The frozen yogurt found on cruise ships is typically (1) self-serve and (2) available 24 hours a day with 1 or two flavors (chocolate and vanilla). When there are two soft serve machines, one is usually reserved… Read more »
Cultivating Customer Loyalty for Your Frozen Yogurt Shop
In our last blog post, Understanding Customer Loyalty for Frozen Yogurt Shops, we discussed the value of a loyal customer base and some of the different ways to measure customer loyalty. This post focuses on how to cultivate a stronger relationship with loyal customers. In other words, we look at best practices for creating, maintaining,… Read more »
Orange Leaf and Sour Patch Kids® Team Up to Make Summer Sour
New Dairy-Free Raspberry froyo is now swirling and there’s a sweet giveaway for a lucky Guest to win tickets to Universal Studios Florida. OKLAHOMA CITY, OK – PRNewswire/ — Orange Leaf Frozen Yogurt is kicking off summer with their first ever sour flavor, Dairy-Free Sour Raspberry Froyo made with Sour Patch Kids®. Sour Patch Kids® popular… Read more »
