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To Brand or Not to Brand: Are All Frozen Yogurt Cups Created Equal?

Are all frozen yogurt cups created equal? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to explain why consumers and frozen yogurt shops care about branded frozen yogurt cups. Andy is the Web and Marketing Manager for Do Consumers Care About Branded Frozen Yogurt Cups? By Andy Lin is occasionally asked whether consumers… Read more »

The Importance of Branding in Today’s Competitive Frozen Yogurt Market

As the frozen yogurt market becomes ever more crowded competitive, the stronger, more successful brands are the ones that offer distinctive benefits that consumers prefer. Preference translates into a higher willingness to pay and loyalty. How does a frozen yogurt shop define its brand? We asked IFYA’s Packaging and Branding Expert, Andy Lin, to provide… Read more »

New IFYA Feature: Article Library for Froyo Shop Operators

We’ve just added an article library for frozen yogurt shops to our website in the Froyo Resources section. We created the article library to save time and effort for prospective and current frozen yogurt shop operators. The articles address common questions that people who are considering opening a frozen yogurt shop ask. Some articles are also… Read more »

October is Frozen Yogurt Packaging Month

Frozen Yogurt Packaging Month This month’s spotlight is on frozen yogurt packaging: the cups, spoons, cup lids and more that we’d have a hard time eating frozen yogurt without. We’ll have two articles from IFYA’s Packaging and Branding expert, Andy Lin of and an interview with at least one frozen yogurt packaging innovator. Cups, spoons,… Read more »

Special Offer for IFYA Members: Save on Workers’ Comp Insurance in California

IFYA is partnering with California’s workers’ comp experts, Select Marketing Insurance Services (SMI), to offer California frozen yogurt shop owners special group rates.  SMI’s special group rates are significantly lower than rates small frozen yogurt shops can get on their own. We selected SMI as our insurance partner because they specialize in offering products and… Read more »

A Healthy Approach to Frozen Yogurt Toppings

At the IFYA we believe that frozen yogurt should be enjoyed as part of a healthy lifestyle and toppings, with the exception of fresh fruit, should be added in moderation. Nutritionists recommend the following strategies at a self-serve frozen yogurt shop: Choose the smallest cup size available. The larger the cup, the more frozen yogurt… Read more »

Keeping Your Frozen Yogurt Toppings Bar Clean & Sanitary

The IFYA believes a frozen yogurt shop, including its toppings bar, should be spotlessly clean. For sanitary reasons, frozen yogurt bars where toppings are not covered should have sneeze guards or food shields. The shields should be 14 to 18 inches above the food and should be kept clean. Long handled serving utensils should be… Read more »

Four Key Considerations When Selecting a Frozen Yogurt Machine

Commercial grade frozen yogurt machines are a major investment for frozen yogurt shop operators. Higher end models can cost well over $15,000 per machine. We asked IFYA’s US frozen yogurt machine and store operations expert, Jeff Resnick, what a customer should look for when buying a new frozen yogurt machine. Jeff is the Founder and… Read more »

Saquito Mix Giveaway for IFYA Members

Enter the Saquito Mix Giveaway Now’s your chance to try Vanilla Goji Saquito, an organic chia superfood energy mix with chia and hemp seeds, goji berries and coconut. We’re giving away three 40 gram packets of Saquito Mix to 6 IFYA members. It’s first come, first serve, so enter as soon as you can. We… Read more »

Frozen Yogurt Innovators: An Interview with the Founder of Saquito

September is Frozen Yogurt Toppings Month at the IFYA. We’re constantly looking out for new frozen yogurt toppings and we’ve found one that’s incredibly nutritious (as in superfood status), innovative, new and delicious. Saquito is the world’s first chia energy mix. It’s organic, vegan, low carb, gluten free and provides sustained energy. We interviewed the… Read more »