Why should a frozen yogurt shop bother to create their own creative, custom froyo flavors when there are plenty of delicious frozen yogurt flavors available from frozen yogurt mix suppliers?
If you’ve ever been to a store that always seems to carry the same merchandise or a restaurant that rarely changes its menu, you know that it gets boring quickly. A 2003 NPD Group survey revealed that 30% of Americans ordered a new menu item during their most recent restaurant visits and taste was the most important feature that influenced their decision to try the new item.
Keep your customers interested and give them a reason to visit your shop
Now imagine a frozen yogurt shop in your area announces a new frozen yogurt flavor that you’ve never heard of; wouldn’t you be intrigued? Customers do have their favorite flavors but they can become bored if you rarely change your flavor lineup. Mix things up and you’ll have something to talk about and promote.
The importance of differentiation
Chances are that your competitors can easily buy the same frozen yogurt mixes that you do. Your goal should be to be better than and different from the competition. You can do this by better serving your target market, including offering flavors that appeal to this group that they can’t find down the street from your shop.
Stay on trend
Customer preferences can change over time and restaurants, including froyo shops, can benefit by adapting to changing consumer tastes. For example, more restaurants are accomodating diners with dietary restrictions – including gluten free, vegan and kosher items on their menu. Some frozen yogurt shops are also accomodating these types of customers by offering sorbets, vegan frozen yogurt, and kosher certified frozen yogurt.
It’s easy to create your own flavors
Creating a new froyo flavor could be as easy as combining some of your existing froyo flavors, adding fruit purees or adding flavor syrups. Give it a try and see how your customers like your recipe. If they don’t like it, make adjustments.
Or if you don’t feel confident about your ability to create new flavors, hire a chef or culinary student or ask your mix supplier for advice or see if they can formulate custom flavors for you.
Be recognized for your creative froyo flavors
The IFYA and FrozenDessertSupplies.com are currently running a contest to find the best creative froyo flavors: http://www.prlog.org/12328351-ifya-and-frozendessertsuppliescom-launch-contest-to-find-best-creative-frozen-yogurt-flavors.html
The winners of the Creative Froyo Flavor Awards earn recognition for their creative froyo flavors and froyo supplies from FrozenDessertSupplies.com
