MGA Entertainment, a private toy company, announces a partnership with Menchie’s Frozen Yogurt. A Menchie’s Num Noms starter pack will be available exclusively at Toys “R” Us starting July 2017.
This news was provided by MGA Entertainment.
MGA ENTERTAINMENT TEAMS UP WITH MENCHIE’S FROZEN YOGURT FOR SPECIAL NATIONWIDE NUM NOMSTM PROMOTION
Menchie’s Sweet Friends Limited Edition Starter Pack Available Only at Toys“R”Us® Starting July 2017
Van Nuys, CA (May 9, 2017) – Summer is getting a little sweeter as the world’s leading private toy company, MGA Entertainment (“MGAE”), and Menchie’s, the nation’s largest self-serve frozen yogurt franchise, partner for a nationwide promotion available only at Toys“R”Us®. Num NomsTM, the hottest collectible with more than 400 characters and 50 smell variations, will launch an exclusive Menchie’s “starter pack” featuring the Menchie’s Sweet Friends, available only at Toys”R”Us stores nationwide and online beginning July 2017.
To kick-off the partnership, approximately 420 Menchie’s stores throughout the United States will get a “Smell so delicious” campaign makeover, featuring two exclusively designed limited-edition frozen yogurt cups.
“The promotional opportunity with Num Noms is uniquely suited to deliver on our top priority to develop marketing strategies and promotional partnerships that increase market share, while underscoring our mission to spread smiles to all of our guests nationwide,” said Amit Kleinberger, Menchie’s CEO. “We are excited to see our Menchie’s Sweet Friends transformed into collectible, scented Num Noms characters that are sure to make people smile.”
“Menchie’s stores are colorful, fun and friendly, bringing a smile to every guest in much the same way that Num Noms creates a truly unique and engaging experience for its fans,” added MGAE’s Head of Global Licensing, Juli Boylan. “As Num Noms and Menchie’s fans celebrate the joys of summertime, both brands will benefit from exposure to the other’s similar spirit of fun and friendship.”
Num Noms, which first launched in the U.S. in December 2015, has continuously delighted millions of children with each new series release. With the newest edition to the franchise being Num Noms Lights, more characters and combinations will be coming to market in summer 2017. According to The NPD Group, Num Noms was the #2 dollar growth property in Playset Dolls & Accessories YTD March. On its own, the Num Noms Blind Bags Assortment ranked #6 in Playset Dolls & Accessories and ranked #28 in Total Toys YTD March. (Source: The NPD Group / U.S. Retail Tracking Service/ Playset Dolls & Accessories Class / January – March 2017 / Dollars).
Num Noms have topped the lists of media and blogger gift guides, prestigious holiday toy lists from mega retailers, ranked in the top 10 of most Googled holiday toys and was a finalist in the “Collectible of the Year” category at the Toy of the Year Awards.
About Menchie’s Frozen Yogurt
Menchie’s creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 550 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2017. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. For more information, please visit www.menchies.com. Like Menchie’s on Facebook atwww.Facebook.com/MyMenchies or follow on Twitter and Instagram at www.Twitter.com/MyMenchies and https://www.Instagram.com/MyMenchies/.
About Num Noms
A cup full of cuteness and a spoonful of surprise make Num Noms so special. Targeted at girls ages 5–9, the food-themed, scented and super-cute collectibles can be mixed and matched to create flavor fusions. With the ability to mix, match and stack to create super special recipes with more than 400 characters and 50+ scents, kids love to display, trade and collect them all. Each Num and Nom character is full of surprises!
To learn more information about Num Noms, go to http://www.NumNoms.com or to the official Num Noms YouTube, Instagram, Facebook or Twitter pages.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2 ™, Bratz®, Num Noms™, Gel-a-Peel™, and Zapf Creation®. Visit us at www.mgae.com.
