This is the first of a series of blog posts introducing you to IFYA’s distinguished, multinational panel of frozen yogurt industry experts. Many of our experts have been involved in the frozen yogurt industry for decades. They know just about everything there is to know about starting and operating a frozen yogurt store, frozen yogurt mixes, frozen yogurt machines, packaging and more.
IFYA’s experts will weigh in on issues of interest to the IFYA frozen yogurt community. If you have a question about frozen yogurt, be sure to post it on our fan talk or trade talk forums and our experts may respond to your question in our Ask the Expert column.
We are proud to introduce Rhian Williams, Business Development Director for Plas Farm LTD
Expert: Rhian Williams
Expertise: Product Development, UK Market, European Market
LinkedIn: http://uk.linkedin.com/pub/rhian-williams/23/a50/713/
Company website: www.plas-farm.co.uk
Twitter: @plasfarmfroyo
About Rhian: “Plas Farm Ltd is the family company, and so frozen yogurt is something I’ve grown up with. With that sort of upbringing, it’s impossible not to have a passion for producing the best possible frozen yogurts, and I’m really proud of the work we’ve done in helping the European frozen yogurt market grow into the success it is today. My professional experience in business development, product development and account management at Plas Farm is backed up with a BSc in Chemistry (useful for those delicate recipe calculations) and an MBA from the University of Liverpool.”
About Plas Farm: Plas Farm are the UK’s leading frozen yogurt manufacturer, producing fantastic zero fat frozen yogurts, in the widest range of flavours and formats. From humble beginnings on an Anglesey farm, delicious frozen yogurt is now exported worldwide. With over 20 years experience in frozen yogurt production, Plas Farm are considered experts in the field. From custom-flavour, zero fat, soft serve frozen yogurt, to luxurious lower calorie alternatives to ice cream, Plas Farm have the expertise required to provide the best frozen yogurt and the best service in the frozen yogurt world.
