Announcing the First National Frozen Yogurt Survey

Our First National Frozen Yogurt Survey has launched. Starting today, we invite all frozen yogurt consumers in the US over 13 years old to share their thoughts about frozen yogurt by taking our short online survey.

The goal of the survey is to better understand the US frozen yogurt market. For a more comprehensive understanding, we’ve developed two sets of surveys, one for frozen yogurt consumers and another for frozen yogurt shop operators.

We are asking everyone in the frozen yogurt industry for help distributing the consumer survey, in return for access to the results.

The Consumer Survey

The National Frozen Yogurt Consumer Survey is open now. It includes questions about loyalty, current consumption, future consumption and frozen yogurt attitudes and preferences. The survey takes approximately 5 minutes to complete.

Eligible survey participants have a chance to win one of eight $25 froyo shop gift cards to any US froyo shop that offers online gift cards.* The survey is open to anyone over 13 who lives in the US. Those in the frozen yogurt industry (e.g., shop operators, shop employees, suppliers) are welcome to take the survey as well. The survey closes on midnight PST on September 20, 2017.

Take the National Frozen Yogurt Consumer Survey, http://tinyurl.com/nationalfroyosurvey

Shop operators and others interested in the results simply need to share one of the following by 9/13:

  • Pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/)
  • Tweet that includes the survey link (@froyogirl)
  • Instagram survey post (@intlfroyoassn) with the hashtag #nationalfroyosurvey, your profile must be public

After sharing the survey invite, send us a direct message with your email address.

The Shop Operator Survey

The frozen yogurt shop operator survey launches this September, after the Consumer Survey closes. Anyone who completes the operator survey can sign up to receive the results of that survey. The operator survey includes questions about operations, main challenges, supplier satisfaction and more.

Furthermore, suppliers and others will also be given the opportunity to share the operator survey. As with the consumer survey, those who share the operator survey will have access to the results. Survey partners who offer to sponsor a prize for the operator survey will have access to both sets of results.

Contact info@internationalfrozenyogurt.com if you’d like to provide a prize for the operator survey

Future Access to Results for Others

IFYA members will have access to a limited set of the results of the consumer and shop operator surveys at a later date. IFYA advisory board members and IFYA experts will have access to the full set of results. Additionally, non-members will be able to purchase the survey results in the future.

For questions about the National Frozen Yogurt Survey, please contact us at info@internationalfrozenyogurt.com

* NO PURCHASE NECESSARY. Void where prohibited by law. Odds of winning depend on the number of eligible entries received. For complete rules, see: http://internationalfrozenyogurt.com/official-rules-national-frozen-yogurt-consumer-survey-sweepstakes/

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