IFYA Research

National Frozen Yogurt Consumer Survey

We sponsored the first National Frozen Yogurt Consumer Survey during the fall of 2017. We received 174 responses from across the US.

Our survey included questions about loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences and demographics. We asked how much they liked the major frozen yogurt chains, what shop attributes were important, what might increase their frozen yogurt shop visits, how often they consume frozen yogurt, taste preferences, etc. And, we looked at differences based on gender, age, region (geographic location) and frequency of froyo shop visits.

The full results are available for $150. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members at https://drive.google.com/file/d/0BxNkwrMrXhjKTGdTOXFEN3RJZUE/view?usp=sharing

National Frozen Yogurt Shop Owner Survey

In September 2017, we invited frozen yogurt shop owners in the United States to take an anonymous online survey. Our survey included questions such as how many hours a week do you spend managing the shop, what items does your shop sell (besides frozen yogurt), how well is your shop doing in terms of sales compared to this time last year, how satisfied are you with your decision to open your business, etc.

We received 59 responses from frozen yogurt shop owners. We looked at differences based on age of the shop, how much time the owner spends managing the shop, whether the owner had experience managing a foodservice business, and several other variables.

The full results are available for $150. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section at https://drive.google.com/file/d/1VnajrtxLa01-D_OyAjv46txRCtLsRLz6/view?usp=sharing