Dear frozen yogurt enthusiast,
The polls are now open and it's your turn to tell us your favorite creative froyo flavors. The two winning flavors of the Creative Froyo Flavor Awards contest will be determined by the popular vote. Vote today on the IFYA Facebook page. Voting ends on August 13 at midnight PST.
The new IFYA homepage is now live and features a newsfeed.
Happy birthday to us! The IFYA turns 1 at the end of this month. Thank you to all our supporters! In our first year we achieved the following:
• Nearly 500 members representing 58 countries have joined the IFYA. We are so thrilled to have such a diverse, international membership base.
• Our members include frozen yogurt store operators (44%), prospective frozen yogurt store operators (13%), frozen yogurt fans (13%), frozen yogurt industry suppliers (12%), and other (13%).
• The IFYA launched the first quality seal program specifically for frozen yogurt shops. The Swirl of Honor program now has 45 members and we are proud of each member for demonstrating their commitment to frozen yogurt excellence.
• We now offer a wide range of exclusive member discounts on frozen yogurt mix, frozen yogurt machines, toppings dispensers, cup dividers, insurance and HR/payroll services.
In this edition of the newsletter, we'll cover:
• IFYA news
• Special offers for IFYA members
• Industry news from our press room
• Preview of what we're working on for next month
Be a froyo ambassador for the IFYA! Please help us grow our frozen yogurt community by telling others about the IFYA, including your friends and the froyo shops you frequent. If you haven't already registered for your free IFYA membership, join today.
IFYA News & Special Offers
Announcing New Lower Rates on IFYA Advertising and Sponsorships: The IFYA has cut advertising rates by as much as 50%, with banner ads starting at just $75/month. Corporate sponsorship rates have also been reduced as much as 50%: http://internationalfrozenyogurt.com/news/announcing-new-lower-rates-advertising-sponsorships/
Summer 2014 Froyo Flavors and Trends: Summer is in full swing, which means that it’s prime froyo consumption time. Several froyo shops have come out with refreshing new summer flavors. Sorbets and summery drinks are popular at frozen yogurt shops this summer: http://internationalfrozenyogurt.com/news/summer-2014-froyo-flavors/
Wakaberry Celebrates South Africa’s 1st National Frozen Yoghurt Day, July 26: All Wakaberry locations will be celebrating South Africa’s 1st National Frozen Yoghurt Day on July 26. Celebrations include a limited edition froyo spoon, new froyo flavors and more: http://internationalfrozenyogurt.com/news/wakaberry-celebrates-south-africas-1st-national-frozen-yoghurt-day-july-26/
Special Offer on Worker's Comp Insurance: IFYA is pleased to partner with California’s workers’ comp experts, Select Marketing Insurance Services, to offer California frozen yogurt shop owners special group rates. SMI’s special group rates are significantly lower than rates small frozen yogurt shops can get on their own. They are known for offering frozen yogurt shops the best combination of price, stability and coverage with A+ rated Preferred Employers Insurance Company.
For additional information and a cost saving workers’ compensation quote, contact Steve Feemster, SMI Insurance at (619) 346-2214 or firstname.lastname@example.org
Special Offer on Payroll & HR Services: The International Frozen Yogurt Association (IFYA) has partnered with Payality, a highly trusted and affordable payroll and employee management solution provider, to bring special savings on payroll and HR services to frozen yogurt shops.
Visit http://www.payality.com/ifya for additional information.
IFYA Trade Member Discounts: IFYA members are eligible for a wide range of discounts, including:
• Free shipping on all Spaceman USA equipment when you mention IFYA and your IFYA username
• 15% off Jefe toppings dispensers. To redeem, mention IFYA and your IFYA username when you call Forte Supply at (720) 328-1431
• 15% off your Nanci's Frozen Yogurt purchase when you mention IFYA and your IFYA username
• 20% off your FrozenDessertSupplies.com order (discount can only be used once) when you mention IFYA and your IFYA username
• 10% off your first GoDivide order when you mention IFYA and your IFYA username
IFYA Promotion: Be the First Swirl of Honor Shop in Your Area for Free: We want to see Swirl of Honor decals across the world. The IFYA will waive the application fee for any shop that is the first to apply for the Swirl of Honor program in its "area." By first in your area, we mean the following:
• United States: Be the first shop to apply in your state
• Canada: Be the first shop to apply in your province or territory
• Outside of the US and Canada: Be the first to apply in your country, when the Swirl of Honor program is available in your country.
The Swirl of Honor program is available in two dozen countries. The complete list of countries can be found in the Swirl of Honor program FAQs.
To check to see if you are the first shop to apply in your area, email us at email@example.com.
Frozen Yogurt Industry News
The IFYA tracks frozen yogurt industry news and posting links to noteworthy articles in our Press Room. We've selected a few headlines from this month. Submit your frozen yogurt industry news to us at firstname.lastname@example.org. For more articles, please visit the IFYA Press Room at http://internationalfrozenyogurt.com/press-room/
• July 22, 2014: Yogurtland Celebrates the Opening of Its 300th Store
• July 21, 2014: Famous Brands International Announces Expansion into the Middle East
• July 20, 2014: Pinkberry Frozen Yogurt Makes Debut in Japan
• July 17, 2014: First Frozen Yogurt Truck for Orange Leaf in SD
• July 17, 2014: Menchie’s Celebrates Opening of Canada’s 100th Store
• July 16, 2014: sweetFrog Premium Frozen Yogurt is Going to Egypt
• July 15, 2014: U-Swirl, Inc. Reports 124% Increase in First Quarter Net Income
• July 14, 2014: RaceTrac Brings New Store Model to South Florida
• July 13, 2014: Red Mango Looks to Heat Up Sales with Iced Coffee
• July 9, 2014: TCBY and Rovio Entertainment Catapult Into Summer with Angry Birds Character-Inspired Flavors
• July 8, 2014: Orange Leaf Frozen Yogurt Introduces Self-Serve Smoothies
• July 7, 2014: Vacation Hot Spots Inspire Yogurtland’s 10 New Cool Summer Flavors
• July 1, 2014: Gulf Oil Goes With Yumz as Preferred Vendor
• July 1, 2014: Menchie’s Collaborates with Hershey to Swirl Up an Exclusive New Flavor
What We're Working On
The IFYA Turns 1: The IFYA turns one on July 29. Look for a special members only giveaway to be announced next week. We'll also have a few other announcements.
Creative Froyo Flavor Awards Contest. Vote for your favorite creative froyo flavors till August 13th. Two winners will get froyo supplies from FrozenDessertSupplies.com
New Member Discount: We are looking to add a valuable new benefit for frozen yogurt shops. Stay tuned for details.